About Picnic Day
Since its inception in 1909, Picnic Day has become the crown jewel event of the UC system and the signature event of UC Davis. As one of the largest student-run events in the nation, Picnic Day showcases the diversity and achievements of UC Davis and the surrounding community in research, teaching, service, and campus life. This beloved tradition serves as the university’s annual Open House, welcoming prospective and current students, families, alumni, staff, faculty, and the greater Davis and regional communities. Popular events include the parade, Doxie Derby, and Battle of the Bands.
OUR NUMBERS
WHEN
Late April
AUDIENCE
70,000-80,000 students, alumni, and Davis residents
INSTAGRAM ANALYTICS
@asucdofficial - 13k followers
@ucdpicnicday - 8.4k followers
WEBSITE ANALYTICS
116,000 yearly clicks
58,000 clicks during pre-week and event day
Picnic Day Sponsorship Packages
BENEFITS | DIAMOND | PLATINUM | GOLD | SILVER | BRONZE | BLUE |
Name on the Event Website | . | . | . | . | . | . |
Social media story shoutout and story highlight save | . | . | . | . | . | . |
One Picnic Day post on social media of choosing | . | . | . | . | . | |
10'x10' exhibition booth at select location | . | . | ||||
10'x10' exhibition booth on the Quad | . | . | . | |||
Logo on the back of our free event-day shirts* | . | . | . | |||
Announcement on Entertainment Stage OR Parade | . | |||||
Announcement on Entertainment Stage AND Parade | . | . | ||||
Name and logo on the Schedule of Events* | . | . | ||||
LCD Screen Advertisement | . | . | ||||
Sponsor sign at the Memorial Union or Hutchison Field | . | . | ||||
2 Reserved parking spots | . | |||||
3 Reserved parking spots | . | |||||
1/4 page ad in the Schedule of Events* | . | |||||
10,000 co-branded stickers* | . | |||||
Naming rights to Select Entertainment Stage: "presented by [business name]"* | . |
*Sponsorship must be purchased before sponsorship deadline to receive benefits
No sales at this event, but the distribution of free promotional items is permitted.
A La Carte Items
ITEMS | PRICE |
| Logo on back of 400 event shirts | $1,000 |
| Name and logo on Picnic Day website (get involved) | $1,000 |
| Sponsor sign at the Memorial Union or Hutchison Field | $900 |
| 1/4 page ad in the Schedule of Events | $1,300 |
| Name and logo on Schedule of Events | $1,300 |
| LCD Screen Advertisement | $1,500 |
| Exhibition booth (select locations) | $1,800 |
| Exhibition booth (CDF) | $2,100 |
| Exhibition booth (Hutchison) | $2,500 |
| Exhibition booth (quad) | $3,000 |
| Announcement on stage or along parade route | $100 |
| Reserved parking space | $50 |
| Select Entertainment Stage "Presented by [business name]" | $2,000 |
Package Content Description
Name and logo on Picnic Day website (get involved) | Picnic Day website has 116,000 yearly clicks, with 58,000 clicks during Pre-week and Picnic Day. Sponsor’s name and logo will be on the front page of the website with a URL back to the business. |
One Picnic Day post on social media of choosing | Individual feed post including sponsor’s logo and brief description of the business on sponsor’s choice of Facebook, Instagram, or Twitter. |
Social media story shoutout and story highlight save | Sponsor’s logo and brief description of the business are posted on Picnic Day’s Instagram Story and Facebook Story between March 26 - April 12 before Picnic Day. Stories last for 24 hours, and then the Instagram story will be saved to a highlight. |
Logo on back of 300 t-shirts* | Sponsor’s logo and name will appear on the back of approximately 300 official Picnic Day Staff shirts that staff wear on Picnic Day. |
Name and logo on Schedule of Events* | Sponsor’s logo and name will appear on the Sponsor Page on the Schedule of Events which is posted on the Picnic Day website and distributed on Picnic Day with approximately 9000 printed copies. |
LCD advertising at Memorial Union Coffee House | Sponsor’s logo and brief description will be displayed on the Memorial Union Coffee House TVs. |
Exhibition Booth (select locations) | Exhibition Booth at sponsor’s choice of Russell Field, UCenter, or any Exhibit. Picnic Day will provide a table and 2 chairs for sponsor. |
Exhibition Booth (Children’s Discovery Fair) | Exhibition Booth at the Children’s Discovery Fair which reaches approximately 1,000 children and their families. Picnic Day will provide a table and 2 chairs for sponsor. |
Exhibition Booth (Hutchison Field) | Exhibition Booth on Hutchison Field. Picnic Day will provide a table and 2 chairs for sponsor. |
Exhibition Booth (Quad) | Exhibition Booth on the Memorial Union Quad, a central area on campus. Picnic Day will provide a table and 2 chairs for sponsor. |
Announcement on Entertainment Stage | Sponsor’s name and brief description will be announced during performances on one of our various stages by choice of the sponsor. |
Announcement on Parade Route | Sponsor’s name and brief description will be announced during the Picnic Day Parade Route. |
Two reserved parking spots | Sponsor will have two reserved parking spaces on Picnic Day. |
Three reserved parking spots | Sponsor will have three reserved parking spaces on Picnic Day. |
Sponsor sign at Memorial Union or Hutchison Field* | Sponsor’s sign or A-frame will be posted at Memorial Union or Hutchison Field. |
1/4 page ad in Schedule of Events* | Sponsor’s 1/4 page ad on Schedule of Events which is posted on the Picnic Day website and distributed on Picnic Day with approximately 9,000 printed copies. Ad may be for a promotion, coupon, etc. and is not limited to just the sponsor’s name and logo. |
10,000 co-branded stickers* | Sponsor’s name and logo will appear alongside Picnic Day branding on 10,000 custom stickers. |
Select Entertainment Stage “Presented by [business name]”* | Sponsor’s name will be listed on a select stage as a banner in the format “XXX Stage Presented by XXX” and in all printed materials. |
Reserved parking spaces | Sponsor will have a parking space reserved for them. |
*Sponsorships including this asset must be purchased before sponsorship deadline.
**No sales at the event, but distribution of free promotional items are permitted.