Advertising - Events

A collage of photos from ASUCD Events from left to right: Folks on the quad at WEF, Students watching Lawntopia concert, Housing Fair letter signs, a Tuba player from Picnic Day, a Band playing at Brainfreeze, Rainbow flag from Pride Festival, Presentation from Mental Health Conferencer, Sunset Fest stage, and ORMF crowd of students

ASUCD Events

Own the Biggest Stages in Davis. ASUCD creates the most memorable moments at UC Davis. We build traditions that drive massive student engagement. Browse our most popular annual events below to see where your business can make the biggest impact.

 

Events Calendar

A timeline from September through June: Sunset Fest in Sept, Housing Day in Nov, Mental Health Conference in Jan, Brainfreeze in Feb, Housing Day in March, Picnic Day in April, and Whole Earth Festival, ORMF, Lawntopia, and Pride in May.

Tier 1 Events

Position your brand at the center of UC Davis's biggest traditions and highest-volume gatherings.

Three students taking a selfie in front of the Sunset Fest stage

Sunset Fest

Held during welcome week, this premier concert engages 8,000+ incoming first-year and returning students. It is a high-energy, headliner-driven event perfect for introducing brands to new students right as the academic year begins.

Advertise at Sunset Fest
A dog wearing a crown in the backset of a kart driving through the Picnic Day parade

Picnic Day

The ultimate UC Davis open house. Picnic Day is one of the nation's largest student-run events, engaging a massive crowd of 80,000+ students, families, alumni, and community members in a single day.

Advertise at Picnic Day
A crowd of students with one student on someone's shoulders. All students are making "hearts" with their hands

Lawntopia

A massive Spring concert attracting over 8,000 students. Featuring major headliner artists, Lawntopia offers high-impact, energetic brand visibility during one of the most anticipated student-only events of the year.

Advertise at Lawntopia

Tier 2 Events

Connect directly with large, highly-motivated audiences focused on specific actions, ranging from sustainable living to securing off-campus housing.
Light up letters spelling "Housing Fair" on the quad with pumpkins and hay bales on each side of the letters

Housing Fair

Held in Fall and Winter, these fairs connect businesses directly with students actively searching for off-campus housing solutions.

Advertise at Housing Fair
Whole Earth Festival dome in the quad with a group of folks doing yoga

Whole Earth Festival

This 3-day spring sustainability and arts festival draws nearly 30,000 visitors. It connects sponsors with a unique, community-focused audience alongside students celebrating art, music, and sustainability

Advertise at Whole Earth Festival

Tier 3 Events

Build authentic relationships by supporting passionate, niche student communities in intimate settings.
A person performing a crystal sound bath for the Mental Health Conference attendees

Mental Health Conference

An annual conference engaging roughly 500 students focused on wellness and resources. This event provides a focused opportunity to align your brand with vital campus health initiatives and student well-being.

Advertise at Mental Health Conference
A crowd of students lifting one student in a mosh pit at Operation Restore Maximum Freedom

Operation Restore Maximum Freedom (ORMF)

Hosted by ASUCD's Freeform Radio Station KDVS 90.3FM, this unique off-campus concert attracts highly engaged students and community music enthusiasts, offering an authentic connection to the local underground music scene.

Advertise at ORMF
Pride Festival performer wearing a pink dress and blowing a kiss to the crowd

Pride Festival

An annual celebration creating a welcoming space for LGBTQIA+ students and allies on campus. Show your brand’s support while engaging with the UC Davis population.

Advertise at Pride Festival
Two guitarists performing on stage at Brainfreeze

Brainfreeze

A winter concert hosted by the ASUCD Entertainment Council. Connect directly with passionate music fans through this intimate concert featuring trending indie and alternative artists.

Advertise at Brainfreeze